About the company
Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world!
Responsibilities
- Create short-form and long-form AI-generated performance creatives (video and static) for Meta, TikTok, YouTube and other paid social channels, on the topic of mental health and wellbeing
- Generate content hypotheses and rapidly test ideas
- Analyze creative performance and iterate based on data, not guesses
- Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific best practices for paid social
- Collaborate closely with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles
- Experiment constantly with hooks, storytelling formats, editing styles, and ad concepts to fight creative fatigue
- Stay up to date with the latest AI image and video generation tools, and use them daily to produce ad variations at scale
Requirements
- Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus)
- Creative storytelling adapted for short attention spans and conversion-focused hooks
- Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than "an ad"
- Ability to identify trends early and adapt them creatively
- Confident use of AI tools for content creation (image and video)
- Confident use of AI tools for image and video generation
- Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus
Conditions
- Remote-first, but ideally, you should be in the CET or EET time zone
- 20 days of paid vacation (we’re flexible with days off)
- Competitive salary
- Therapy on Mindly
- A strong team of A-players