The role
SoFi’s Creative Studio is looking for a forward-thinking Design Systems + AI Workflow Specialist to bridge the gap between traditional production, advanced AI tools, and design systems. In this role, you will directly support Art Directors and Interactive Designers by leveraging cutting-edge AI features within Figma to scale our visual libraries, automate workflows, and build out robust components. This is not a traditional production designer/ad-resizing role; it is a high-utility contractor position centered on rapid prototyping, asset generation, and systemic design. You will play a pivotal role in streamlining our asset pipeline while maintaining technical precision and visual quality across our marketing channels.
What you’ll do
- Design System Development: Utilize Figma Agents and automated workflows to build, maintain, and expand our comprehensive design system.
- Component & Template Creation: Construct and organize scalable design templates and flexible UI components within Figma to empower interactive design teams.
- AI-Driven Asset Generation: Leverage Figma Weave and Figma Motion to generate, iterate, and animate visual assets at scale for our centralized image library.
- Creative Collaboration: Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready assets.
- Workflow Optimization: Experiment with enterprise-approved generative AI tools and plugins to streamline the asset pipeline and eliminate repetitive design tasks.
- Brand & Quality Alignment: Maintain visual consistency and adhere to brand guidelines across all systematically generated deliverables.
What you’ll need
- Experience Level: 4+ years of relevant experience in design systems, system architecture, or digital asset creation within an agency or in-house studio setting.
- Strong product design foundation — understands UX/UI, interaction patterns, accessibility, responsive systems, and how systems function across complex digital products.
- Enterprise design systems experience — has built or scaled systems for large organizations, ideally with thousands of components, multiple product teams, and complex governance.
- Figma expertise — deep knowledge of Figma libraries, variables, components, tokens, templates, and increasingly AI-powered workflows.
- AI Tool Integration: Proven experience using generative design tools, specifically Figma Weave, Figma Motion, and Figma Agents (or equivalent AI design assistants).
- Systemic Thinking: A strong understanding of design systems and how to scale visual assets systematically.
- Collaborative Mindset: Ability to take creative direction from Art Directors and execute it with high technical precision in a fast-paced environment.
- Portfolio Proof: A portfolio showcasing visual asset generation, motion/interactive elements, and clean, organized Figma file structures.
Nice to have
- Background in product design.
- Proficiency in Adobe Creative Suite, including After Effects for motion graphics or Substance for 3D asset creation.
- Experience in Fintech or heavily regulated industries.
- Working knowledge of HTML/CSS and responsive web design principles.