About the company
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.
We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started.
Meet the team
Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.
The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling.
You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions.
Responsibilities
- Measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC)
- Build the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts
- Create the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries
- Size new markets, model the investment case, set return thresholds, track performance against thesis
- Be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets
- Use AI tools to speed up analysis and model builds
Requirements
- 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling
- A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision
- Experience at a high growth B2C, marketplace, or subscription business
- Deep understanding of CAC, LTV, payback periods, and channel efficiency
- A clear communicator who can defend a specific recommendation under senior challenge
- A track record of influencing marketing or growth teams and building frameworks that stick
- Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel
- AI fluency, demonstrated success using AI tools to drive insights and efficiencies
- Comfortable building models, or a strong analytical foundation and appetite to learn fast
Nice to have
- FP&A, strategic finance, or commercial finance experience (genuinely optional)
- Hands on financial modelling for user acquisition
- Experience in fast growing, data driven startups or marketplaces