Customer Insights & Strategy Lead

About the company

Established in 2000, Awin is proud of our dynamic, social and inclusive culture. Awin is part of the Axel Springer group.

Responsibilities

• Deliver advanced analysis and strategic recommendations that solve customer business challenges and drive measurable growth.
• Translate complex data into compelling narratives that support executive decision-making.
• Develop affiliate, measurement, attribution, and full-funnel growth strategies tailored to customer objectives.
• Track the impact of recommendations and identify opportunities to maximise implementation and results.
• Act as a trusted strategic advisor to assigned customers and internal stakeholders.
• Leverage Awin's network, platform, and market intelligence to uncover opportunities for growth and optimisation.
• Support high-priority commercial situations including customer retention, renegotiations, GP growth initiatives, and complex customer challenges.
• Expand customer understanding of the affiliate channel through insight-led consultation.
• Partner with Managed Services and Commercial teams on pitches, RFPs, strategic reviews, and new business opportunities.
• Provide market, sector, and competitor insights that strengthen commercial proposals.
• Serve as the "expert in the room" for data, analytics, and affiliate strategy conversations.
• Provide guidance and mentorship to Customer Insights & Strategy Executives and less experienced team members.
• Support the delivery of training and capability programmes across Managed Services.
• Champion best practices in data storytelling, customer questioning, strategic thinking, and presentation delivery.
• Identify recurring customer challenges and insight gaps to inform product and reporting development.
• Gather and communicate customer feedback to Product, Reporting, and Leadership teams.
• Contribute to process improvements that increase efficiency, scalability, and impact across the Customer Insights & Strategy function.

Requirements

• 5 or more years of online marketing professional experience
• At least 4 years experience in affiliate marketing across a range of verticals with a strong understanding of digital marketing and performance marketing channels.
• Experience in mentoring junior team members
• Advanced analytical and problem-solving skills with experience interpreting large and complex datasets.
• Ability to convert data into actionable commercial recommendations.
• Excellent stakeholder management and presentation skills.
• Demonstrable experience delivering strategic consultancy to customers or senior stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.
• Knowledge of attribution, incrementality, measurement, and marketing effectiveness
• Experience using BI and visualisation tools such as Tableau, Power BI, Databricks, or similar.
• Experience supporting commercial pitches, proposals, or strategic growth initiatives.

Conditions

• Flexi-Week: We prioritise your mental health and wellbeing by offering you a four-day Flexi-Week (with one lighter or completely disconnected day per week) at full pay, with no reduction to your annual holiday allowance.
• Flexi-office: We offer an international culture and flexibility through our hybrid/remote working scheme which is designed to foster a culture of mutual trust and working flexibility.
• Work Expense Contribution & Remote Working Furniture: You will receive a monthly allowance to cover part of your running costs, as well as a furniture package to support you in setting up a comfortable workspace when working from home.
• Health and Wellbeing: With our support and access to various initiatives and sports offers, you can focus on your mental and physical wellbeing.
• Development: We’ve built our extensive training suite, Awin Academy, to cover a wide range of skills that support your professional and personal growth, with trainings conveniently packaged to help your overall development.
• Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer recognition programme.