Performance Marketing Manager

About the company

• Position listed on behalf of a partner company managing applications; partner seeks a Global Performance Marketing Manager based in Canada.
• Opportunity to contribute to a digital healthcare ecosystem.

Responsibilities

• Own global paid advertising strategy for B2B lead generation across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and emerging channels.
• Drive qualified lead volume while maintaining lead quality and meeting CPA targets.
• Oversee multi-million-euro annual paid media budgets across markets, products, and segments.
• Forecast spend, establish budget pacing, and monitor channel investment with local teams.
• Provide data-driven creative recommendations to content and design teams.
• Develop structured creative testing programs and scale best practices.
• Build a pipeline of advertising assets tailored to audiences and regions.
• Design and evaluate performance improvement experiments with local specialists.
• Partner with marketing ops, lead gen, and analytics to diagnose underperformance.
• Manage, mentor, and develop paid marketing specialists across markets.
• Implement AI-powered workflows to reduce manual tasks and improve analysis.
• Balance strategic planning with hands-on campaign execution.

Requirements

• 6–8+ years of hands-on paid advertising experience, ideally in international high-growth businesses or agencies.
• Proven track record of paid strategies driving business growth and revenue.
• Deep expertise in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads.
• Strong understanding of creative performance, hooks, formats, messaging, and conversion optimization.
• Excellent analytical and reporting skills connecting funnel metrics to business outcomes.
• Practical experience using AI for performance analysis and testing hypotheses.
• Familiarity with audience targeting, platform automation, and campaign optimization.
• Strong leadership and mentoring skills.
• Strong project management and cross-functional coordination.
• Excellent business English; Portuguese, Spanish, Italian, German, or Polish a plus.
• Must have legal right to work in country of residence; no visa sponsorship.

Conditions

• Healthcare insurance.
• Wellness benefits (gym memberships, mental health support).
• Paid time off including vacation and birthday leave.
• Location-dependent benefits (meal vouchers, transportation, parental leave).
• Remote work and flexible hours.
• Access to office hubs in Curitiba, Rio de Janeiro, Bogotá.
• Career development and learning opportunities.