Manager, Marketing Technology & Analytics

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Marketing Technology & Analytics based in United States. This role is designed for a senior marketing analytics leader who can build the data foundation behind performance-driven growth strategies. You will establish scalable marketing technology and measurement frameworks that enable smarter decisions across multiple business areas.

• Design, build, and manage a centralized marketing data ecosystem using cloud data warehouse technologies, data modeling tools, ingestion platforms, and business intelligence solutions.
• Develop and maintain enterprise marketing KPIs, including customer acquisition cost, return on ad spend (ROAS), conversion metrics, lifetime value, attribution models, and revenue performance indicators.
• Ensure accurate tracking and measurement across paid and owned marketing channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
• Create reporting frameworks and self-service dashboards that enable marketing teams to monitor performance and make data-driven decisions.
• Partner with marketing leadership to develop forecasts, performance targets, budget scenarios, and investment recommendations.
• Lead measurement initiatives such as incrementality testing, lift studies, geographic testing, and A/B experimentation programs.
• Identify data quality challenges and establish governance processes to improve reporting accuracy, consistency, and reliability.
• Translate complex analytical insights into clear recommendations for both technical teams and executive stakeholders.
• Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement strategies.
• Help establish and scale marketing analytics capabilities while contributing to future team growth and leadership opportunities.

• 5+ years of experience in marketing analytics, marketing operations, performance measurement, or related fields.
• Proven experience owning and managing cloud data warehouse environments such as Snowflake.
• Strong hands-on experience with dbt and modern data modeling practices.
• Advanced SQL skills with the ability to analyze complex datasets and build reliable reporting solutions.
• Deep understanding of paid search, paid social, affiliate marketing, attribution strategies, and conversion tracking methodologies.
• Experience integrating data from advertising platforms, analytics tools, CRM systems, and marketing technology platforms.
• Experience using Python for analytics is highly desirable.
• Familiarity with BI platforms such as Looker, LookML, or similar reporting tools is preferred.
• Ability to communicate analytical concepts clearly to executive stakeholders and non-technical audiences.
• Experience supporting multiple brands, business units, or product lines is a plus.
• Background in insurance, financial services, fintech, or other regulated industries is advantageous.
• Strong strategic thinking, problem-solving skills, and the ability to operate effectively in a fast-changing environment.

• Competitive compensation package including a base salary range of $140,000–$150,000 plus performance bonus opportunities.
• Full-time permanent remote position for candidates located in the United States.
• Employee ownership program allowing eligible employees to share in company growth.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) plan with company matching contributions.
• Health Savings Account (HSA) and additional voluntary insurance options.
• Life and AD&D insurance coverage.
• Paid time off programs and company-paid holidays.
• Work-from-home reimbursement support.
• Professional development opportunities and career growth initiatives.
• Digital health and wellness resources.
• Employee assistance program and financial support resources.
• Employee discounts and referral programs.