About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Product Marketing Manager, Core Platform based in United States.
This is a senior product marketing role responsible for shaping the core platform story and how it resonates with prospective customers across every major touchpoint. You'll own positioning, messaging architecture, claims, and proof points while connecting brand strategy with product direction and growth priorities.
Responsibilities
- Own the core platform positioning and messaging architecture, defining the value proposition, communication pillars, claims, metrics, and proof points
- Contribute to pricing and packaging strategy by bringing platform value framing, competitive intelligence, customer insights, and funnel performance data into relevant decision-making
- Connect product strategy with market positioning, partnering closely with Product leadership
- Partner with growth channels to shape audience targeting, messaging, trial experiences, website strategy, funnel motions, and conversion opportunities
- Collaborate with Web, Design, and other cross-functional teams to bring positioning discipline to information architecture, customer experiences, campaigns, demos, video, and other high-impact marketing assets
- Enable frontline teams by developing talk tracks, competitive responses, messaging frameworks, and practical playbooks
- Build scalable marketing systems and playbooks
Requirements
- 7+ years of experience in Product Marketing or a closely related field, including experience operating at the platform or brand level
- Demonstrated expertise in customer-backed positioning and messaging architecture
- Experience partnering on product-led growth (PLG) motions, including funnel strategy, trial optimization, self-serve acquisition, and collaboration with Growth teams
- Ability to work from product strategy and roadmap inputs
- Experience with SaaS pricing and packaging strategy, including competitive analysis, willingness-to-pay research or inputs, and evaluating packaging trade-offs
- Strong understanding of the website as a marketing and conversion channel
- Strong enablement skills
- Analytical mindset with the ability to work confidently with funnel and campaign data, combined with strong writing and messaging skills
- Comfortable creating playbooks and structure in ambiguous environments
- Experience in healthcare SaaS or another highly regulated industry is a meaningful plus
- Strong cross-functional communication, collaboration, strategic thinking, and ability to influence stakeholders
Conditions
- Annual salary range of $170,990–$231,200 USD
- Typical new-hire salary of approximately $191,000 USD at the accomplished level
- Transparent compensation philosophy with regular career development and compensation conversations
- Remote-first work environment
- Comprehensive benefits package for U.S. employees
- Growth-oriented environment with opportunities to work across Product, Marketing, Growth, Web, Design, and customer-facing teams
- Opportunity to influence platform positioning, pricing, growth strategy, and customer experience at significant scale