About the company
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
Responsibilities
- Developing strategic creative concepts for paid video campaigns across social platforms
- Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
- Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
- Partnering with UA and growth teams to test hypotheses and scale what performs
- Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals
- Spotting patterns, trends, and cultural moments to inform future campaigns
- Guiding the creative process end-to-end, from concept through to execution and analysis
Requirements
- 2+ years in performance marketing, creative strategy, or growth