About the company
ServiceNow is the AI control tower for business reinvention. The ServiceNow AI platform brings together any AI, any data, and any workflow, helping 85% of the Fortune 500 work smarter, faster, and better.
Responsibilities
- Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs
- Build and lead a high-performing team including managers, strategists, and lifecycle specialists
- Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals aligned to corporate objectives
- Design and execute product-led growth strategy for lifecycle marketing, including product qualified lead orchestration, AI driven personalization and agentic workflows
- Own content strategy for lifecycle marketing: establish frameworks for developing, modularizing, and activating content across multiple mediums and channels
- Lead the strategy for AI-powered in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows)
- Establish governance frameworks for real-time segmentation, personalization, and experimentation at scale
- Define and optimize lifecycle marketing KPIs: customer activation rates, engagement scores, LTV, expansion revenue, churn reduction, win back performance
- Lead transformation from campaign-based to event-driven, always-on customer engagement model powered by AI and real-time customer intelligence
Conditions
- Full-time, Regular employee type
- Region: AMS - North America and Canada
- Work Persona: Flexible