VP of Marketing

Upwork is a global marketplace that connects businesses with independent talent. We are seeking a Vice President of Marketing to lead and scale the company’s end-to-end marketing function.

• Own and scale the Marketplace growth system for SMB and mid-market customers, translating company strategy into a multi-year, integrated operating plan across acquisition, activation, engagement, and monetization
• Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency, and building a more integrated, high-performing system across all disciplines
• Define and lead the long-term vision, strategy, and execution roadmap for Marketing
• Lead performance marketing and demand generation across channels - including paid, organic, lifecycle, and emerging surfaces
• Oversee Product Marketing, Brand, and Content to ensure clear positioning, strong trust signals, and a seamless path from discovery to hire
• Operate as an enterprise leader, influencing company strategy, investment decisions, and cross-functional priorities

• Deep experience building and scaling performance-led growth systems, with demonstrated ownership of acquisition efficiency, funnel optimization, and long-term customer value in a scaled marketplace or platform business
• Proven track record of operating at an enterprise level, setting vision and strategy for a marketing function or business unit
• Strong command of paid acquisition, SEO, lifecycle marketing, and experimentation
• Experience integrating multiple marketing disciplines (performance, brand, product marketing, content) into a cohesive, high-impact system
• Deep experience serving SMB and/or mid-market business customers
• Fluency in data, experimentation, and marketing analytics
• Comfort operating in an AI-forward environment
• A leadership style grounded in clarity, accountability, and outcomes

• Annual base salary range: $229,000 - $384,000 USD
• Eligible for annual bonus plan or sales incentive plan and long-term equity incentive program