Lead Marketing Manager

About the company

• This position is listed on behalf of a partner company, who manages all applications and next steps.

Responsibilities

• Develop and strengthen market positioning and value propositions for target audiences.
• Design, manage, and continuously optimize lead-generation funnels and paid campaigns across channels such as Google Ads, Meta, and LinkedIn.
• Develop and maintain a robust tracking and attribution framework.
• Build clear and actionable reporting for leadership and marketing teams.
• Plan and execute integrated campaigns across SEA, social media, newsletters, LinkedIn, events.
• Develop engaging, audience-focused content and storytelling.
• Develop automated customer journeys and manage email marketing using Brevo and Close CRM.
• Identify emerging channels, tools, technologies, and AI-driven trends.
• Plan, deliver, and evaluate professional events, presentations, and webinar series.
• Serve as a subject-matter lead and sparring partner for the Digital Marketing team.

Requirements

• Completed degree in marketing, communications, business, economics, or comparable qualification.
• At least 6 years of professional experience in B2B marketing.
• Strong understanding of customer-facing marketing projects.
• Expertise in performance marketing, marketing automation, and web analytics.
• Experience in professional leadership, coaching, or mentoring of marketing colleagues.
• Confident working with Google Ads, Meta Business Suite, Google Analytics, Brevo, Close CRM, and Canva.
• Strong numerical and analytical skills.
• Highly execution-oriented mindset.
• Enthusiasm for AI-supported workflows.

Conditions

• Full-time position with remote work available from within Germany, or office in Offenburg.
• Structured onboarding with dedicated contacts.
• Access to AI-focused tools and licenses, including Vusyon, Claude, ChatGPT, Copilot.
• Company-supported pension plan with a 20% employer contribution.
• Choice between a Hansefit membership or €50 per month through a Spendit Card.
• 30 days of annual vacation, plus Christmas Eve and New Year's Eve off.
• Jobticket or JobRad options.
• Regular team and company events.
• Flat hierarchies and fast decision-making.