About the company
inDrive is a leading ride-hailing company redefining mobility since 2013, on a journey to become a global super app. We exist to challenge injustice and create fairer opportunities for millions of people worldwide.
Responsibilities
- Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth.
- Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships.
- Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets.
- Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance.
- Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics.
- Build, lead, and inspire a high-performing, matrix-structured team across multiple markets.
- Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives.
- Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation.
- Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region.