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RemoteWarsaw

Marketing Analyst

AL

Andersen Lab

Формат

Remote

О роли

Описание вакансии

About the company

Andersen is a pre-IPO software development company providing a full cycle of services
Works with clients across FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce

Responsibilities

Setting up, maintaining, and troubleshooting tracking through Google Tag Manager
Configuring and managing GA4 events, conversions, audiences, and e-commerce tracking
Setup Consent Mode v2 from scratch and audit existing implementation
Working with dataLayer implementation and providing technical requirements to developers
Auditing analytics setups and identifying tracking issues, missing data, duplicates, or inconsistencies
Validating data across GA4, advertising platforms, CRM, and internal systems
Working with GA4 data in BigQuery and performing data analysis using SQL
Building and maintaining dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools
Analyzing marketing performance across channels and identifying trends, issues, and opportunities
Supporting PPC and marketing teams with attribution, conversion tracking, and campaign measurement
Creating clear reports and providing actionable insights
Supporting implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags
Participating in analytics architecture planning for new websites, campaigns, products, and markets

Requirements

Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years
Experience preparing technical specs for developers (dataLayer schema)
Experience implementing and troubleshooting e-commerce tracking
Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking
Experience conducting analytics/tracking audits
Basic SQL knowledge
Experience with Tableau, Looker Studio, Power BI, or similar BI tools
Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV
Ability to translate data into business & marketing recommendations
Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.)
English from Intermediate+ and above

Conditions

Стек и навыки