About the company
Twilio is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide.
Responsibilities
- Set a strategic vision for global campaign structure, operations, and execution for top 5 campaign motions
- Be accountable to company leadership on the effectiveness of all global campaigns and programs
- Design and execute strategic end-to-end campaigns that engage and convert prospective buyers with a focus on specific buyer and vertical segments
- Partner with product marketing, content strategists, brand strategists, creative designers and regional campaign teams to create campaign themes and messaging
- Build strong relationships with key cross-functional stakeholders across multiple organizations
- Develop scalable, repeatable campaign playbooks that work in all regions
- Track program results, measure program success and report metrics to stakeholders and executives
- Infuse AI frameworks into all aspects of the campaign model and equip teams with tools, guidelines, and frameworks for high-quality content at scale
- Manage and allocate budget for campaign production resources
- Manage a global team spanning the US, Europe, and Asia
Requirements
- Management experience: ability to inspire a team of strategists and set a vision
- Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel
- Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
- Self-starter who excels in a fast-paced, collaborative, high-growth environment
- Ability to manage multiple work streams
- Strategic thinker with strong attention to detail
Conditions
- Remote-first work; may be asked to report in person on an ad-hoc basis for team gatherings, off-sites or customer meetings