About the company
Pleo builds spend management solutions for finance teams and employees, serving 40,000+ customers with 850+ people from over 100 nationalities.
Responsibilities
- Own the brand marketing strategy positioning Pleo as the choice for mid-market European finance leaders
- Build and execute integrated brand campaigns from concept through to reporting
- Create branded content reflecting the precision and craft of finance leaders
- Manage the funnel strategically, balancing awareness, consideration and conversion
- Own budget and agency relationships
- Measure brand lift, earned media, consideration and pipeline/revenue impact
- Establish Pleo as a benchmark for brand work in fintech
Requirements
- 10+ years in brand marketing (B2B or fintech helpful)
- Portfolio showing campaigns led from strategy through execution across multiple channels
- Strong stakeholder management and ability to influence
- Strategic thinking plus hands-on execution mindset
- Comfort with ambiguity and fast pace
- Understanding of how brand and pipeline connect
- Strong understanding of localising concepts, messaging and GTM campaigns across markets
Conditions
- Hybrid setup in any of the listed locations
- Reports to Director of Integrated Marketing