About the company
HelloFresh Studio's AI Content Creation team develops and scales AI-powered content creation across photography, video, design, and emerging creative formats.
Responsibilities
- Create high-quality AI-powered content across commercial photography and video, including lifestyle, food, product, and campaign content
- Develop and refine AI content creation workflows, prompts, techniques, and reusable approaches using tools such as Krea, Higgsfield, Claude, ComfyUI
- Work closely with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts into scalable AI-powered production workflows
- Continuously improve visual quality, realism, consistency, and efficiency across AI-generated content
- Partner with Workflow Specialists to identify automation opportunities
- Evaluate emerging AI models, tools, and techniques
- Define and share best practices, standards, and documentation for AI content creation
- Stay closely connected to developments in generative AI
Requirements
- 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline
- Advanced hands-on experience creating high-quality visual content with generative AI tools and integrating AI into real creative or production workflows
- Refined visual eye and strong creative judgment: photography, composition, lighting, colour, visual storytelling, realism
- Proven ability to interpret creative briefs and translate creative direction into high-quality visual content
- Strong collaboration and communication skills
- Proactive, curious, solution-oriented with an experimental mindset
- Portfolio of recent and relevant work required