Associate Director, HCP Marketing

Our partner is looking for an Associate Director, HCP Marketing based in the United States.

• Lead the development of promotional materials, sales resources, training content, meeting materials, and customer-facing programs.
• Partner with Sales and Sales Training teams to identify field needs.
• Oversee HCP field activation initiatives.
• Manage assigned HCP marketing budgets, expenses, forecasts, and resource allocation.
• Lead day-to-day agency relationships.
• Own key elements of annual brand planning, launch planning, and tactical execution.
• Translate market research, advisory boards, congress planning, speaker programs, and customer engagement initiatives into clear strategic recommendations.
• Serve as an HCP marketing subject matter expert.
• Collaborate across functions to align marketing priorities.
• Monitor marketing performance and use data, customer insights, and competitive intelligence.
• Uphold high standards of ethical and compliant marketing.

• Bachelor’s degree required; an MBA or other relevant advanced degree is preferred.
• At least seven years of relevant professional experience.
• At least five years of pharmaceutical marketing experience.
• Demonstrated ability to independently lead complex marketing projects.
• Strong verbal and written communication, executive presentation, and stakeholder engagement skills.
• Proven ability to develop innovative marketing approaches.
• Strong analytical and financial skills.
• Previous experience supporting a product launch and/or marketing chronic care products is strongly preferred.
• Cardiovascular therapeutic area experience is particularly valuable.
• Strong strategic thinking, business judgment, and ownership.
• Excellent organizational and project management skills.
• A customer-focused, data-driven approach to decision-making.
• Adaptability, initiative, and the ability to establish structure and momentum in an entrepreneurial environment.

• Annual salary range: $175,000–$195,000.
• Fully remote work environment within the United States.
• Opportunity to lead HCP marketing initiatives.
• Cross-functional collaboration with commercial, sales, training, and external agency partners.
• Opportunity to work in an entrepreneurial biopharmaceutical setting.