This
position
is
listed
on
behalf
of
a
partner
company,
which
manages
all
applications
and
next
steps.
Our
partner
is
looking
for
a
Senior
Marketing
Technology
&
CRM
Manager
based
in
the
United
States
.
The
Senior
Marketing
Technology
&
CRM
Manager
will
lead
the
technical
planning
and
optimization
of
large-scale
marketing
and
lifecycle
programs.
This
role
focuses
on
Salesforce
Marketing
Cloud,
deliverability,
audience
segmentation,
and
the
data
infrastructure
needed
to
power
effective
marketing
campaigns.
You
will
translate
business
objectives
into
technical
requirements,
ensuring
that
marketing
initiatives
are
scalable,
measurable,
and
operationally
sound.
Working
closely
with
marketing,
analytics,
data,
engineering,
and
operations
teams,
you
will
drive
alignment
and
successful
program
execution.
You
will
help
strengthen
performance
by
improving
audience
quality,
data
integrity,
inbox
placement,
and
campaign
readiness.
This
position
offers
the
opportunity
to
influence
marketing
technology
strategy
and
build
efficient,
repeatable
processes
within
a
complex
enterprise
environment.
The
role
is
remote,
with
New
York
preferred,
and
is
offered
as
a
six-month
contract
with
a
full-time,
40-hour
workweek.
Accountabilities
Marketing
Technology
and
Salesforce
Marketing
Cloud:
Provide
technical
guidance
on
Salesforce
Marketing
Cloud
(SFMC)
configuration,
setup,
and
operational
best
practices.
Support
the
planning
and
implementation
of
large-scale
marketing
and
lifecycle
programs.
Technical
Strategy
and
Optimization:
Evaluate
existing
marketing
technology
workflows
and
recommend
improvements
that
enhance
scalability,
operational
efficiency,
and
campaign
execution.
Requirements
Definition:
Translate
marketing
objectives
into
actionable
technical
specifications
covering
data
inputs,
audience
logic,
tracking,
measurement,
and
governance.
Deliverability:
Advise
on
sender
reputation,
authentication,
suppression
strategies,
list
hygiene,
and
inbox
placement.
Identify
technical
and
operational
factors
that
may
affect
deliverability
and
campaign
performance.
Audience
Segmentation
and
Data
Readiness:
Define
and
document
audience
creation
requirements,
including
eligibility
criteria,
exclusions,
segmentation
logic,
and
holdout
groups.
Partner
with
analytics
and
data
teams
to
validate
audience
availability,
data
quality,
and
segmentation
accuracy.
Cross-Functional
Program
Execution:
Collaborate
with
marketing
operations,
analytics,
engineering,
data,
and
campaign
execution
teams
to
ensure
technical
requirements
are
understood
and
programs
are
delivered
successfully.
Stakeholder
Alignment:
Translate
complex
technical
concepts
into
clear
implementation
plans
for
business
and
technical
stakeholders.
Influence
decisions
and
build
consensus
across
cross-functional
teams
without
relying
on
direct
reporting
authority.
Campaign
Readiness
and
Risk
Management:
Assess
technical
readiness
before
campaign
launches,
considering
data
availability,
audience
logic,
measurement
frameworks,
and
governance
requirements.
Identify
potential
execution
risks
and
recommend
practical
solutions.
Documentation
and
Process
Improvement:
Develop
technical
documentation,
implementation
guidelines,
operational
playbooks,
and
stakeholder
communications
to
promote
consistency,
knowledge
sharing,
and
scalable
execution.
Operational
Excellence:
Help
establish
more
efficient
marketing
technology
processes
and
improve
the
technical
foundation
supporting
sophisticated
and
lifecycle
marketing
initiatives.
Requirements
Professional
Experience:
At
least
8
years
of
experience
in
marketing
technology,
marketing
operations,
lifecycle
marketing,
CRM,
or
a
related
technical
marketing
discipline.
Candidates
with
slightly
less
experience
may
be
considered
if
they
demonstrate
exceptional
expertise.
Salesforce
Marketing
Cloud:
Strong
working
knowledge
of
SFMC,
including
audience
segmentation,
data
models,
platform
configuration,
and
operational
workflows.
Deliverability
Expertise:
Demonstrated
understanding
of
sender
reputation,
authentication
protocols,
suppression
strategies,
list
hygiene,
and
inbox
placement
optimization.
Large-Scale
Campaign
Implementation:
Experience
supporting
the
technical
implementation
and
operational
execution
of
large-scale
marketing
and
lifecycle
programs.
Technical
Requirements
and
Data
Management:
Ability
to
translate
marketing
goals
into
technical
specifications
involving
audience
definitions,
data
inputs,
tracking,
measurement,
and
governance.
Analytical
and
Problem-Solving
Skills:
Strong
analytical
capabilities
and
experience
collaborating
with
analytics,
data,
and
engineering
teams
to
validate
requirements,
resolve
issues,
and
improve
campaign
effectiveness.
Cross-Functional
Leadership:
Proven
ability
to
collaborate
across
complex,
matrixed
organizations
and
influence
stakeholders
without
direct
managerial
authority.
Communication
and
Documentation:
Excellent
written
and
verbal
communication
skills,
including
the
ability
to
explain
technical
concepts
clearly,
document
implementation
processes,
and
facilitate
stakeholder
alignment.
Project
Coordination:
Ability
to
coordinate
implementation
timelines,
manage
competing
priorities,
assess
operational
readiness,
and
drive
projects
forward
in
a
dynamic
environment.
Preferred
Qualifications:
Experience
supporting
large-scale
content
strategies
or
lifecycle
marketing
programs,
broader
expertise
in
marketing
strategy
and
campaign
planning,
and
familiarity
with
consumer
technology,
digital
platforms,
enterprise
marketing
environments,
and
distributed
teams.
Language:
Professional
proficiency
in
English
is
required.
Work
Authorization:
Candidates
must
be
prepared
to
indicate
whether
they
require
current
or
future
employment
visa
sponsorship
in
the
United
States.
Benefits
Contract
duration:
Six-month
contract
position.
Work
arrangement:
Remote
work
within
the
United
States,
with
New
York
preferred.
Working
hours:
Full-time
commitment
of
40
hours
per
week,
typically
eight
hours
per
day,
Monday
through
Friday.
Health
insurance:
Medical
coverage
options
to
support
employee
health
and
well-being.
Dental
and
vision
insurance:
Coverage
options
for
dental
and
vision
care.
Health
Savings
Account
(HSA):
Access
to
a
health
savings
account.
Life
insurance:
Life
insurance
coverage.
Retirement
plan:
Access
to
a
retirement
savings
plan.
Paid
time
off:
Paid
leave
to
support
personal
needs
and
work-life
balance.
Professional
impact:
The
opportunity
to
shape
the
technical
infrastructure
behind
sophisticated
marketing
programs
and
improve
marketing
effectiveness
at
scale.