About the company
HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
Responsibilities
- Manage and support team members across audience strategy and ad progression initiatives, fostering strong ownership and clear priorities.
- Execute and drive Growth Optimization initiatives aligned with overall strategy and clear quarterly objectives.
- Contribute to the roadmap and priorities of partner teams by providing input on audience strategy, experimentation and ad progression performance.
- Work collaboratively with Product, Marketing, AdTech and Analytics teams to ensure aligned strategies and strong business impact.
- Drive data-based decision making by reviewing performance results and using insights to optimize priorities within assigned areas.
- Oversee execution of audience strategy, experimentation and ad progression initiatives to ensure continuous improvement of acquisition and conversion performance.
- Establish and maintain strong KPI tracking, reporting and performance standards for assigned Growth Optimization initiatives.
- Turn learnings from tests and performance analysis into clear actions and measurable improvements.
- Ensure solutions are designed to scale across markets and deliver sustainable results.
- Stay current on industry tools and best practices relevant to assigned channel and function.
- Support team members in developing their skills and understanding of Growth Optimization fundamentals.
Requirements
- A minimum of 3-5 years of experience in growth, performance marketing, CRO / Ad Progression, audience, or related roles, preferably in a data-driven or performance-focused environment.
- Experience managing or mentoring individual team members on specific projects or functions.
- Strong understanding of performance marketing, acquisition funnels, conversion optimization and how to use data to improve them.
- Very good ability to work with data, Customer Data Platforms, performance metrics and experiments to drive decisions and set priorities.
- Experience collaborating effectively with Product, Tech and Analytics teams on shared initiatives.
- Strong communication and collaboration skills across functions.
- Bachelor degree in Marketing, Business or a related field.
Conditions
- Competitive compensation package with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Exclusive discounts on your weekly HelloFresh box and office meals.
- Annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Mental health support, transportation perks, and working-parent-friendly benefits.
- 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options.