Product Marketing Manager

inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries. Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first.

• Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
• Optimize campaigns for delivery across time zones, devices, and customer preferences.
• Ensure compliance with legal standards such as GDPR and other regional requirements.
• Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
• Maintain dynamic customer segments that update automatically as data changes.
• Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
• Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
• Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
• Use insights from testing to implement data-driven improvements across campaigns.
• Perform regular performance reviews to refine optimization strategies.
• Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
• Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
• Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
• Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.

• Data-driven mindset.
• Experience in product marketing, lifecycle marketing, or CRM.
• Strong skills in campaign execution, segmentation, and A/B testing.
• Knowledge of GDPR and other regional requirements.
• Ability to work independently and mentor juniors.

• Full-time employment.
• Hybrid workplace.
• Location: Lima, Peru.