Stripe is a financial infrastructure platform for businesses.
Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency, supporting the EMEA region.
Responsibilities
Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
Maintain high standards for data quality, privacy, consent, and contact governance.
Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures.
Requirements
5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
3+ years of proven expertise in Marketo.
Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).
Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
Strong program-management skills.
Strong analytical and problem-solving skills.
Understanding of data quality, consent, privacy, and contact-governance practices.
Clear written and verbal communication skills.
Experience integrating AI into scalable marketing operations workflow designs.