This
position
is
listed
on
behalf
of
a
partner
company,
which
manages
all
applications
and
next
steps.
Our
partner
is
looking
for
a
Content
Marketing
Manager
based
in
the
United
States
.
Join
an
innovative
B2B
technology
company
transforming
how
businesses
engage
with
key
decision-makers
through
account-based
marketing
solutions.
As
a
Content
Marketing
Manager,
you
will
own
the
content
strategy
and
execution
across
multiple
channels,
shaping
the
brand's
voice
and
strengthening
its
market
presence.
You
will
create
compelling,
insight-driven
content
that
goes
beyond
generic
messaging
to
engage
audiences,
build
credibility,
and
support
revenue
growth.
Working
closely
with
marketing
teams,
particularly
SEO
specialists,
you
will
balance
editorial
excellence
with
discoverability
and
measurable
business
impact.
From
website
content
and
thought
leadership
to
campaigns
and
customer
stories,
you
will
have
the
autonomy
to
develop
ideas
and
bring
them
to
life.
This
fully
remote,
individual
contributor
role
is
ideal
for
a
strategic
thinker
and
hands-on
writer
who
values
creativity,
originality,
and
high-quality
storytelling.
Accountabilities
Content
Strategy
and
Planning:
Own
the
content
marketing
strategy
and
editorial
calendar,
identifying
relevant
topics,
compelling
narratives,
and
effective
formats
that
align
with
business
objectives
and
audience
needs.
Content
Creation
and
Editorial
Management:
Write,
edit,
and
produce
high-quality
content
across
websites,
blogs,
thought
leadership
articles,
customer
success
stories,
reports,
and
other
marketing
assets.
SEO
and
Generative
Engine
Optimization
(GEO):
Collaborate
with
SEO
specialists
to
improve
organic
visibility
and
discoverability
across
traditional
search
engines
and
AI-powered
search
experiences
while
maintaining
strong
editorial
standards.
Marketing:
Develop
and
manage
content
and
copy
for
newsletters,
nurture
sequences,
campaign
communications,
and
customer-facing
messages,
ensuring
consistency
and
relevance
throughout
the
customer
journey.
Content
Distribution
and
Promotion:
Partner
with
channel
owners
to
identify
distribution
opportunities,
repurpose
successful
content,
and
extend
the
reach
and
impact
of
key
assets
across
marketing
channels.
Editorial
Quality
and
Brand
Voice:
Establish
and
maintain
high
editorial
standards,
ensuring
all
published
content
is
clear,
distinctive,
engaging,
accurate,
and
aligned
with
the
brand's
positioning.
Audience
Research
and
Thought
Leadership:
Research
customer
challenges,
industry
developments,
and
emerging
marketing
trends
to
uncover
original
insights
and
develop
content
that
offers
meaningful
value
to
target
audiences.
Performance
Analysis
and
Optimization:
Evaluate
content
effectiveness
and
use
performance
data
to
refine
editorial
priorities,
improve
engagement,
and
strengthen
the
contribution
of
content
to
marketing
pipeline
growth.
Cross-Functional
Collaboration:
Work
closely
with
marketing
stakeholders
to
generate
ideas,
support
campaign
objectives,
and
ensure
content
initiatives
contribute
to
broader
business
and
revenue
goals.
Requirements
Professional
Experience:
At
least
five
years
of
experience
in
content
marketing,
editorial,
or
a
related
role,
preferably
within
B2B
technology
or
SaaS.
Experience
in
marketing
technology,
advertising
technology,
or
account-based
marketing
(ABM)
is
a
strong
advantage.
Writing
Portfolio:
A
strong
portfolio
of
personally
written
content
demonstrating
original
thinking,
exceptional
writing
and
editing
skills,
and
the
ability
to
adapt
messaging
across
formats
and
audiences.
Content
Strategy
Expertise:
Proven
experience
managing
content
strategy
and
execution
from
ideation
and
planning
through
production,
distribution,
and
performance
evaluation.
Exceptional
Writing
and
Editing:
The
ability
to
simplify
complex
technical
or
business
concepts
without
losing
their
meaning,
while
producing
clear,
engaging,
and
persuasive
content.
Strong
Editorial
Judgment:
A
demonstrated
ability
to
recognize
compelling
ideas,
challenge
conventional
approaches,
identify
opportunities
for
improvement,
and
maintain
consistently
high
content
standards.
Strategic
Thinking
and
Creativity:
A
distinctive
point
of
view
on
marketing
and
technology,
with
the
curiosity
to
explore
new
perspectives
and
develop
original
content
ideas
that
stand
out
in
a
competitive
market.
SEO
and
Content
Optimization:
Familiarity
with
SEO
principles,
keyword-driven
content
planning,
and
emerging
approaches
to
content
discoverability,
including
GEO,
is
beneficial.
Customer-Centric
Mindset:
The
ability
to
understand
audience
needs
and
buying
behavior
through
research,
conversations,
industry
analysis,
and
performance
data.
Analytical
Skills:
Comfort
using
content
performance
insights
to
inform
editorial
decisions,
prioritize
initiatives,
and
improve
marketing
effectiveness.
Ownership
and
Execution:
A
proactive,
independent
working
style
with
the
ability
to
balance
strategic
planning
and
hands-on
content
production
in
a
collaborative,
fast-paced
environment.
Adaptability
and
Collaboration:
Strong
communication
skills,
openness
to
experimentation,
and
the
ability
to
work
effectively
with
multiple
marketing
functions
while
managing
competing
priorities.
Benefits
Fully
remote
work:
Flexibility
to
work
from
where
you
are
most
productive,
without
fixed
working
hours.
Unlimited
vacation
policy:
Time
off
designed
to
support
work-life
balance
and
personal
well-being.
Comprehensive
healthcare:
Medical,
dental,
and
vision
coverage.
Parental
leave:
Generous
parental
leave
provisions
and
additional
paid
time
off
policies.
Creative
autonomy:
Direct
ownership
of
content
strategy
and
brand
storytelling,
with
opportunities
to
experiment,
develop
new
formats,
and
bring
original
ideas
to
life.
Professional
impact:
The
opportunity
to
influence
brand
positioning,
strengthen
market
visibility,
and
contribute
directly
to
marketing
pipeline
growth.
Growth-oriented
environment:
Work
within
an
established
B2B
technology
business
that
has
raised
$15
million
in
Series
A
funding,
maintained
cash-positive
operations
for
24
months,
and
achieved
50%
growth,
according
to
the
original
job
posting.
Inclusive
culture:
A
workplace
that
values
diverse
perspectives,
professional
competence,
equal
opportunity,
and
respectful
collaboration.