About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Marketing Technology based in the United States.
This role will serve as a senior technical and strategic authority across modern marketing technology, customer data, and AI-powered experience platforms. You will guide clients and internal teams in designing scalable solutions centered on Adobe Experience Platform, Real-Time CDP, and emerging customer experience technologies. The position spans the full journey from pre-sales strategy and solution architecture through delivery, adoption, and value realization. You will help organizations integrate AI into their marketing ecosystems, balancing native platform capabilities with generative and agentic AI opportunities. You will also shape partnerships, certifications, accelerators, playbooks, and product roadmap discussions to strengthen technical capabilities and market impact. The role requires strong executive presence and the ability to translate complex data, technology, and AI concepts into compelling business strategies. This is a high-visibility opportunity for a hands-on MarTech leader who enjoys solving complex problems, influencing senior stakeholders, and building scalable digital solutions.
Responsibilities
- Serve as a senior subject matter expert across Adobe Experience Platform, with particular depth in Real-Time CDP and working expertise across Customer Journey Analytics, Journey Optimizer, Target, and Adobe CX Enterprise.
- Maintain deep technical expertise as Adobe platforms and AI capabilities evolve, developing playbooks, documentation, and scalable approaches for internal and client use.
- Design and architect scalable, tailored customer data platform and marketing technology solutions that align technology capabilities with business objectives.
- Advise clients on AI enablement strategies, including AI-assisted segmentation, predictive scoring, generative content workflows, brand intelligence, and other native AI capabilities.
- Help clients identify opportunities to augment Adobe investments with generative and agentic AI patterns, including prompt engineering, RAG architectures, MCP-based integrations, and orchestrated AI workflows.
- Build accelerators, features, AI-assisted workflows, and prompt-driven tools that improve efficiency, accelerate sales and delivery cycles, and increase customer value realization.
- Partner with Adobe and other technology providers on product roadmaps, feature exploration, integration strategies, certifications, and innovation initiatives.
- Support business development and client service teams with account strategy, pitches, solution design, demonstrations, workshops, proof-of-concepts, and follow-on opportunities.
- Own or co-own statements of work and commercial framing for Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, and related engagements.
- Lead compelling client-facing presentations, workshops, hands-on labs, demonstrations, and AI capability showcases for technical and executive audiences.
- Ensure continuity between pre-sales and delivery by establishing effective handoff processes, preserving solution integrity, and maintaining client confidence through project kickoff.
- Remain engaged during early delivery phases to resolve ambiguity, validate architectural decisions, support scope management, and provide strategic technical guidance.
- Develop strong understanding of client business models, technology ecosystems, data infrastructure, CDP environments, content supply chains, and digital marketing strategies.
- Drive achievement and maintenance of relevant Adobe certifications across the competency and contribute to broader partnership objectives.
- Promote strong information security and data protection practices, including appropriate handling of sensitive information and compliance with applicable privacy requirements such as GDPR and CCPA.
Requirements
- 10+ years of experience designing and delivering customer data, digital marketing, or marketing technology solutions.
- 3+ years of experience within a digital-first, global delivery agency, consultancy, or comparable client-services environment.
- Deep hands-on experience with Adobe Experience Platform Real-Time CDP, including schema creation, data ingestion, identity resolution, and destination activation.
- Strong working knowledge of Adobe Experience Platform products, including RTCDP, Customer Journey Analytics, Journey Optimizer, Mix Modeler, and related technologies such as Target.
- Experience with Adobe Tags and AEP Web SDK implementations.
- Familiarity with Adobe's AI and machine-learning capabilities, including Customer AI, Attribution AI, and the AEP AI Assistant.
- Experience or familiarity with Adobe CX Enterprise and emerging AI capabilities such as Agent Orchestrator, Agent Composer, Brand, and Concierge.
- Understanding of modern data infrastructure and customer data platforms, including technologies such as Snowflake, Amazon Redshift, and Google BigQuery.
- Strong understanding of generative and agentic AI concepts, including prompt engineering, RAG architectures, MCP integrations, and AI orchestration patterns, with the ability to position these technologies credibly with clients.
- Familiarity with GenStudio, Firefly Services, AEM, and Workfront is an advantage.
- Adobe Experience Platform certification, particularly RTCDP or equivalent, is strongly preferred, along with a commitment to maintaining relevant certifications as platforms evolve.
- Proven consultative, client-facing, presentation, negotiation, and relationship-building skills.
- Outstanding executive presence and the ability to influence senior leaders, technical stakeholders, and cross-functional teams.
- Demonstrated ability to work independently, define solutions with limited direction, navigate ambiguity, a