OfficeLondon
Product Manager
О роли
Описание вакансии
About the company
- Flo is the world's #1 health & fitness app
- 500M+ downloads, 80M+ monthly users, 7M paid subscribers
- $200M investment led by General Atlantic, $1B valuation in 2024
Responsibilities
- Own the product roadmap for Flo's web onboarding funnels, driving conversion, revenue and LTV
- Develop and launch new web funnel experiences from scratch
- Continuously optimise existing funnels through experimentation (landing pages, onboarding questions, paywalls, checkout)
- Own monetisation strategy: pricing, subscription plans, paywalls, promotional offers
- Develop and execute a high-velocity experimentation roadmap (A/B testing, insights, performance data)
- Partner with User Acquisition and Growth Marketing to scale paid campaigns across Meta, Google, TikTok
- Lead a cross-functional product squad with Design, Engineering and Analytics
Requirements
- Proven experience in B2C product management, ideally in consumer subscription, e-commerce or digital product business
- Hands-on experience building and optimising web acquisition or onboarding funnels
- Strong understanding of product growth and monetisation: conversion optimisation, pricing, paywalls, subscriptions, LTV
- Experience developing new funnel experiences from scratch
- Understanding of paid user acquisition (Meta, Google, TikTok)
- Highly analytical, hands-on experience in A/B testing and funnel analytics
- Understanding of acquisition economics, CAC, LTV
- Strong cross-functional collaboration with Engineering, Design, Analytics, Marketing
- Proactive, entrepreneurial mindset
Стек и навыки
С чем работаем