Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Performance Marketing based in United States.

This role owns the paid acquisition strategy end-to-end, with direct responsibility for channel mix, budgets, campaigns, creative strategy, and agency partnerships. You will manage an eight-figure annual media budget while optimizing performance against qualified-lead and cost-efficiency targets.

• Own the paid media channel mix and in-month budget allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and emerging channels, including campaign structure, bidding, pacing, and performance optimization.
• Monitor qualified-lead delivery against targets and forecasts, diagnose performance drivers, and determine where additional investment is most likely to generate efficient volume.
• Own monthly spend and volume inputs for the marketing forecast and make informed adjustments when performance or delivery changes during the month.
• Manage Google Ads and Meta campaigns directly, including audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party data.
• Design, launch, and analyze structured experiments across audiences, creative, bidding, placements, geographies, and landing destinations.
• Launch and scale new acquisition channels such as Performance Max, connected TV, podcasts, and expanded direct mail programs, establishing measurement plans before significant investment.
• Develop paid creative strategy in partnership with creative teams and agencies, covering messaging, formats, testing frameworks, and performance analysis.
• Strengthen measurement and attribution capabilities, including improving visibility into incrementality and offline channels.
• Partner closely with analytics, product, and sales teams to optimize the full funnel from initial impression through qualified lead and signed agreement.
• Manage the transition of performance marketing responsibilities from an external agency to an in-house operating model.

• 7+ years of experience in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns.
• Proven experience managing and scaling paid acquisition programs against CAC, CPA, cost-per-qualified-lead, or profitability targets with eight-figure annual media budgets.
• Deep expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization.
• Experience developing strategy for external media agencies, managing execution quality, and successfully transitioning agency-owned work in-house.
• Strong forecasting experience, including ownership of monthly spend and volume planning.
• Strong analytical capabilities, including comfort working with SQL and product analytics tools.
• Experience developing or executing paid creative strategies.
• Strong strategic judgment and the ability to translate complex performance data into clear investment decisions.
• An AI-native approach to work, with practical experience using tools such as Claude.
• Comfortable operating as a senior individual contributor in a small, flat, high-ownership environment.

• Base salary of $160,000–$190,000 USD.
• Department variable annual bonus.
• Equity in the company.
• 401(k) with a 4% immediate vesting match.
• 16–18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents.
• Infertility coverage.
• Comprehensive medical, dental, and vision plans.
• 100% employer-paid dental and vision coverage for individual plans.
• Low-cost medical plan option.
• 10 free mental health visits.
• Pet insurance.
• Generous paid time off, sick leave, holidays, and a personal holiday.
• Annual travel credit after one year and discounts on stays at company properties.
• Remote work from approved U.S. locations, excluding D.C. and Hawaii.