Senior Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Canada.

• Develop cohesive messaging and positioning across multiple products, connecting individual solutions into a unified portfolio narrative.
• Build persona-, use-case-, and industry-specific stories that resonate with practitioners, IT and product leaders, and executive audiences.
• Partner closely with Product Management to understand roadmaps, capabilities, customer needs, and market dynamics, translating these insights into compelling positioning.
• Collaborate with Product Management and Finance on pricing and packaging strategy, incorporating market signals and buyer willingness-to-pay into the value proposition.
• Apply product-led growth principles across messaging and go-to-market programs to support self-serve discovery, adoption, conversion, and expansion.
• Design and execute go-to-market programs and product launches, from audience and narrative development through asset creation and post-launch measurement.
• Build and mature a launch-tiering framework that defines investment levels, processes, and playbooks for launches ranging from major releases to smaller feature updates.
• Develop sales and marketplace enablement resources, including solution briefs, discovery frameworks, ROI and business case tools, and seller training.
• Monitor the competitive landscape and create positioning, battlecards, and other resources that help buyers and sellers understand differentiation.
• Partner with Growth Marketing to translate portfolio-level messaging into campaigns that drive discovery, trials, and conversion.
• Collaborate with Partner Marketing on ecosystem initiatives and co-marketing opportunities where relevant.
• Conduct customer interviews and gather insights from Sales and Customer Success to validate positioning and strengthen market relevance.
• Guide customer advisory and design-partner programs, ensuring insights and recurring feedback inform messaging, enablement, and advocacy content.
• Use AI tools to accelerate research, competitive analysis, content creation, and workflow automation while maintaining strong quality and strategic judgment.
• Bring market, customer, competitive, and PLG insights back to Product Management to help influence roadmap priorities across multiple product lines.

• 5–8 years of product marketing experience within enterprise B2B SaaS, ideally with a strong solutions marketing background.
• Demonstrated ability to create compelling narratives that connect multiple products, personas, use cases, or industries into a clear and cohesive story.
• Strong understanding of product-led growth models, including self-serve discovery, adoption, conversion, and expansion.
• Proven experience partnering closely with Product Management to develop, refine, and communicate product positioning.
• Track record of designing and executing go-to-market programs and launches that delivered measurable results in pipeline, adoption, revenue, or related business outcomes.
• Exceptional writing and verbal communication skills, with the ability to simplify complex, multi-product concepts for diverse audiences.
• Strong storytelling, editorial judgment, strategic thinking, and the ability to identify connections and opportunities across a portfolio.
• Comfortable using AI tools in daily workflows for research, competitive analysis, content production, and process automation, with sound judgment around their appropriate use.
• Strong cross-functional collaboration skills and the ability to influence stakeholders across Product, Marketing, Sales, Finance, and Customer teams.
• Experience with the Atlassian ecosystem and marketplace selling is a plus.
• Familiarity with marketplace positioning, including listings, reviews, discovery, and buyer decision-making, is advantageous.
• Ability to work effectively in a remote-first, globally distributed environment.
• Resume should be submitted in English.

• Remote-first work environment.
• Unlimited vacation in most locations.
• Health, dental, vision, and savings benefits.
• Work-from-home reimbursement.
• Training and professional development reimbursement.
• Opportunities to attend conferences, courses, and mentorship programs.
• Diverse and dynamic teams working on challenging, meaningful projects.
• Opportunities to make a tangible impact on business growth and enterprise productivity.
• Social activities and team connection opportunities, both virtually and in person.
• Optional in-person meetups and opportunities to travel to international offices.
• Employee referral program.
• Inclusive workplace committed to equal employment opportunities.
• Full-time employment with opportunities for continued professional growth.