Integrated Marketing Manager

About the company

• Toloka AI creates data that powers leading GenAI models, working with frontier labs, big tech, AI startups, enterprises and non-profit research organizations worldwide.
• Remote-first team distributed across the USA, UK, the Netherlands, Serbia and more.

Responsibilities

• Build integrated campaigns across priority audiences, solutions, launches, and market moments with clear messaging and business goals.
• Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound.
• Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams.
• Orchestrate launches and market moments to create sustained awareness, engagement, and demand.
• Maximize channel performance across events, paid media, web, email, social, and other channels.
• Test, learn, and scale by optimizing audiences, messaging, creative, offers, and conversion paths.
• Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness.

Requirements

• 6+ years of B2B marketing experience owning integrated demand-generation programs.
• Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software.
• Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions.
• Experience marketing to technical audiences across paid, events, content, ABM, and lifecycle.
• Strong analytical, program management, and optimization skills.
• Strong creative judgment and ability to move quickly in a fast-changing environment.

Conditions

• Freelance, remote-first position, location Europe.